So, just as you need positive reviews to impress potential customers, you need quality reviews to impress Google. When people leave a Google review, they’re telling Google their perspective as a customer. The algorithm trusts customer input so much, reviews are actually one of the most important factors in local search ranking. To ensure Google’s algorithm is producing the best responses to users’ queries, the search engine pays close attention to what people are saying about businesses online. To build customer trust and show that you’re listening to negative feedback, respond to customer concerns online and implement the appropriate changes in your product or service. But good reviews should still outweigh the bad. In fact, having a mix of positive and negative reviews makes your business appear more trustworthy to Google when it’s selecting which companies to show in local searches. Monitoring what your customers are talking about–their likes, dislikes, and experiences with your product or services–can help you identify your business’s strengths and weaknesses.įortunately, negative reviews aren’t always bad. Reviews let businesses learn about their customers. Presence of Owner Responses to Most Reviews.Quantity of Native Google Reviews with Text.

In fact, four of the top seven Google Business Profile conversion factors are related to reviews: By getting several positive reviews with keywords and high star ratings, your business shows potential consumers you have satisfied customers, helping to influence their purchasing decisions. Here are some of the reasons why it’s important to pay attention to Google reviews: Consumers Trust Google Reviewsĩ8% of consumers read business reviews before deciding to interact with a company.

Google My Business) can help you do a lot more than crowdsource your clients or customers. Getting reviews on Google Business Profile (a.k.a. Reviews are one of the most effective forms of user-generated content. But how do you get more Google reviews? Check out these tips and tricks to managing and gaining better reviews.

Google reviews are one of the best free tools for gauging customer interest, promoting your business online, and improving your local search ranking to find new customers.

How to see my google reviews