The film’s writer seems to be taking it well.The Blair Witch Project features the students investigating the legend of the witch, including interviews with locals about the various myths that have cropped up around her. The film likewise scored a 36 percent score on Rotten Tomatoes and a 46 percent score on Metacritic. Blair Witch 'only' brought in around $15 million in its opening weekend. It was a neat trick that led to some early buzz.īut it didn’t translate into many ticket sales. The film’s posters were swapped out by the time the film had finished playing, surprising everyone in attendance. Heck, the movie was only revealed to be a Blair Witch sequel after Comic-Con attendees sat down for a screening of something they thought was called The Woods. The 2016 Blair Witch film had a $5 million budget, making it a modest risk. That’s the sort of performance everyone involved with the 2016 Blair Witch sequel/remake were likely hoping for, but they also had to have known it was unlikely their film would find the same success.īut it didn’t need to. The Blair Witch Project gave us found footage as a genre and set a new high-water mark for what low budget horror can do under the right conditions.

The first Blair Witch wasn’t lightning in a bottle. It’s one of the most profitable movies in history when you compare how little it cost to make with how much it brought in at the box office. The Blair Witch Project was released 17 years ago and was made for an estimated $60,000 before bringing in a little under $250 million worldwide. It’s an easy word to justify, at least at first. Here’s a fun game: Look at headlines about the opening weekend of the 2016 film Blair Witch and see how many times you see the word 'flop.'

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